play film
About us.
FROM DAY ONE OUR AIM HAS BEEN TO BRING A NEW APPROACH AND FRESH THINKING TO OUR INDUSTRY.
We chose the name Fashion Central because it best expresses our approach and thinking, as well as our deep passion and commitment to the brands we represent, the retailers we work with and how we want to run our business. With love.
We have grown fast over the past twelve years, and we currently work with a wide network of the best and most influential fashion retailers in the UK and Europe, as well as some of the most dynamic and interesting fashion brands. Fashion Central is the next logical step and the perfect partner to our European clients.
Core values.
Our Vision
We aim to be the best – delivering significant commercial success for our partner brands through multi-channel, wholesale and retail operations.
Our Dedication
No one works harder than us to ensure the success of the brands we work with, and our positive, proactive perspective vitalises brand momentum.
Our Expertise
We know that great partnerships build great brands, and our friendly, highly collaborative approach, stimulates innovation and delivers compelling product.
Our Reach
Our broad skillsets, strategic thinking and wide understanding cover wholesale, digital, marketing, PR, retail and agency, and our integrated ethos is proven effective in building brands.
Our Dedication
We pride ourselves on working with a wide array of brands from niche boutique to global giants, and with retailers ranging from individual stores to major multi-nationals.
Our Knowledge
Our team draws on decades of second-to-none sector experience, and we are uniquely positioned to advise brands on all aspects of the retail fashion market.
Over 10 years of 
Meet the team.
Michael Shalders
Joint Owner, Sales Director
Hugo Deane FCMI
Joint Owner, Managing Director
Charlotte Woods
Head of Womenswear & Marketing
Ryan Henry
Menswear Account Manager
Richard Wilcox
Footwear Sales Manager
Jade Connolly
Office and HR Manager
Maria Roman
Purchase and Logistics Manager
Laban Leake
Sales Support Administrator & Showroom Assistant
Sally Greenwood
Financial Controller
Rossana Vittorielli
Credit Control Manager
Sarah Deane
Marketing Executive
Our brands.
Our Awards and milestones
In 2022 we
celebrate 12 years
since the company
was incorporated.
Love Brands is a proud finalist of the coveted Drapers Independent Awards 2013 and Winner of Drapers Independent Awards 2015, Best Agency or Distributor of the Year.
CAREERS
Join us.
For over 12 years, we’ve worked with a steady stream of the worlds best fashion brands.
Back to top
Michael Shalders
Michael has worked with some of the world’s leading fashion brands. He is an entrepreneurial thinker, specialising in sustainable sales campaigns. He always leads from the front.
Out of work he enjoys socialising with friends, golfing, cycling and anything that comes with an excuse for a beer or a glass of good red wine. But don’t try and tempt him with a curry because spicy food is a no go.
Joint Owner, Sales Director
Hugo Deane FCMI
Hugo is an experienced international fashion Sales Director with an outstanding track record of success in the competitive fashion retail, wholesale, and franchise sector. He has strong organisational skills and an instinct for identifying and maximising new business growth opportunities.
A big family man (he has four children), apart from a good bottle of wine, there’s nothing Hugo likes more than kicking a football around with his son.
Joint Owner, Managing Director
Charlotte Woods
With a BSc in International Fashion Marketing, fashion is in Charlotte’s DNA. She arrives at Love Brands via stints at HQ for luxury brands Aquascutum, Burberry, and Harrods.
The office buzzes with her positive energy and ability to get along with anyone. She’s a great ideas generator with her fingers on fashion’s pulse. She is also known to enjoy the finer things in life.
Head of Womenswear & Marketing
Ryan Henry
With prior experience as a Brand Manager and Area Sales Manager for Wolsey, and Douglas and Grahame, Ryan possesses a wealth of knowledge in menswear. He is known for his amiable and affable personality, radiating a positive energy in the workplace that never fails to brighten up everyone's day. Ryan is a devoted family man, with two young boys and a girl, who he loves cooking for. When Ryans not with the family he’ll be watching West Ham Football team.
Menswear Account Manager
Richard Wilcox
Richard used to play professional football, which might explain his nimble footed approach to fashion sales. He loves to score a big deal but we’re not too sure about his celebration dance. Always positive and upbeat, he loves unwinding in the beaches and bars of Marbella.
Footwear Sales Manager
Jade Connolly
We don’t know where we’d be without Jade, as she’s the main cog in the Love Brands wheel, keeping us all in motion. Her career started at Esprit after a degree in Sociology with Psychology, no less. Probably just the qualification to help keep us running at optimum. Organised and efficient at work, she’s as fun as they come on a big night out.
Office and HR Manager
Maria Roman
Maria’s admin skills are second to none, honed in the commercial environments of Esprit and Forever 21. She’s a real whizz on Excel and a great steadying influence in the Love Brands office, no matter how hectic things get. She also loves to bake and potter about in her garden, making the world a greener, better place.
Purchase and Logistics Manager
Laban Leake
aWith a degree in Fashion Design, Laban is often found organising the fabulous collections in our showroom and assisting the needs of the sales support team. Surrounded by the brands samples is where he thrives. Outside of work Laban is an adventurous soul with a diary full of activities. He likes to keep himself busy by making clothes, dabbling in DIY, mountaineering, travelling, scuba diving, going to gigs and making pottery… The list goes on!
Sales Support Administrator & Showroom Assistant
Sally Greenwood
As Billy Joel’s No 1 fan, Sally sometimes confuses Wapping High Street with Manhattan’s Lower East Side, but that’s OK as her number crunching skills are awesome. But it’s not all tap, tap, tap on the calculator – she’s also a handbag connoisseur who loves spending time in the nail spa. Her secret vice? Disney – yes, every Disney ever made.
Financial Controller
Rossana Vittorielli
As her name might suggest, Rossana is a native Italian, washed up on the Love Brands shores with typical Latin spirit and sass. She has over ten years’ finance experience and is a dab hand at managing payment flow. She’s also the queen of customer rapport with a penchant for nifty gifs.
Credit Control Manager
Sarah Deane
With a degree in fashion journalism, Sarah provides a wide range of marketing services to the brands in Love Brand’s client portfolio. Think PR, social media, e-dm, trade shows, you name it. Out of work she lives for the weekend where music plays a big part in her world. She loves a party, and Instagram, of course.
Marketing Executive
Ryan
Your request will be sent to Ryan who runs the relevant account.
Charlotte
Your request will be sent to Charlotte who runs the relevant account.